Successful implementation of change is contingent on helping people embrace a new way of doing things. The traditional tools of communication and persuasion are often insufficient in dealing with emotionally based resistance. After learning the J-Curve model, you’ll be able to use a unique set of tools to immediately speed the implementation of any change.
Focus
This course teaches the cognitive, emotional and behavioral reactions at the five stages of the J-Curve. Using best management practices for each stage, this course guides leaders through overcoming the misconceptions and resistance that often accompany change.
Impact
Learn the best management practices for each stage of the J-Curve
Overcome people’s resistance to the emotional cliff of change
Activate employees to overcome resistance to change
Create action plans with feasible goals
Build enthusiasm for sustaining change
Details
April 5, 2012
$295
Course runs from 7:45am–12pm. Registration fee includes course materials, campus parking and continental breakfast.
“Jerry is very energetic and engaging; a wonderful presenter.”
“Very practical topic and approaches to deal with change.”
Quotes from participants following the November 2008 offering of Change Management.
Topics
Leaders’ and followers’ misperceptions of the change process
Why persuasion and education are weak influence tools
Communicating at ground level and front-loading rewards
Creating accountability and getting results
Building enthusiasm for sustaining changes
Creating a culture of innovation
Learn to take advantage of times of crisis to implement key changes
Instructor
Dr. Jerry Jellison has been a professor of social psychology at the University of Southern California for over 30 years. He held previous appointments at Duke University the University of Missouri and the University of Texas, Austin. Jellison has received multiple teaching excellence awards. As president, now chairman of the board, of the 30,000 member USC Credit Union, Dr. Jellison has lead an increase in assets from $2 million to over $350 million. This real world experience informs his ideas on implementing change.
Jellison has been teaching his practical techniques for overcoming resistance to business professionals throughout the world for the past 25 years. He has extensive experience consulting with all levels of management. His book, “Overcoming Resistance,” published by Simon & Schuster, was a Fortune Book Club selection and was named a top business book of 1993. McGraw Hill published “Managing the Dynamics of Change” in 2006.
