Strategic Planning for Growth
Action derives from planning and planning derives from strategy. Whether you lead a multi-billion enterprise or are launching a new venture in your garage, your direction is governed by a clearly-defined strategy. In this course, you will learn to evaluate external challenges and opportunities as well as leverage internal strengths into an action-oriented portfolio of plans for success. This course is designed for senior leaders of growing organizations.
Key Topics
- Quickly identify and evaluate strategic opportunities
- Eliminate disastrous options
- Assemble complimentary strategic alternatives
- Move from strategy to implementation
- Encourage a culture of strategic thinking
As a leader of a growing company, you are continually focused on finding and pursuing new opportunities to maintain and accelerate momentum. Your challenges are compounded by the rapidly changing and turbulent environment in which your firm operates. To survive and prosper in such settings, you must learn to think strategically about the forces impacting your organization and the actions you must take in response. Thus, strategic planning is concerned with envisioning how markets are evolving and deciding how best to procure and allocate resources which can help you to be a player in those markets. This course is designed for entrepreneurs, founders and CEOs of growing organizations who:
- Wish to bring new products and services into the market through innovation and creativity
- Are currently seeking new avenues for growth
- Desire to move their companies to pursue new opportunities within their existing markets
Strategic Planning for Growth is designed to enable you to introduce a culture of strategic thinking into your own organization. From this experience, you will take away tools you can use with your own people to develop a comprehensive strategic assessment of where your firm is today, where it desires to be tomorrow and action plans to get you from here to there.
Rob Fuller is the director of entrepreneurial programs for the Beyster Institute. Fuller has over 17 years of experience in developing curriculum and teaching entrepreneur development, strategic management, business planning and international business management. He has consulted with hundreds of entrepreneurs from micro-enterprises to large high-growth companies with revenues in the millions of dollars in the U.S. and Europe. His experience includes working with entrepreneurs in the services and manufacturing sectors, in industries as diverse as software and telecommunications to retail and wood products. He serves as the Foundation for Enterprise development program manager for the U.S. Russia Center for Entrepreneurship in Moscow, providing curricula and training programs for growth entrepreneurs in Russia. He is the former dean of business at Everett Community College and teaches as an adjunct at Faulkner University.
Fuller previously worked at Science Applications International Corporation (SAIC), where he helped implement a minority small business and capital ownership development program for the U.S. Department of Defense. He holds a B.S. in management from Rensselaer Polytechnic Institute, an MBA from Troy State University and an Ed.D. (ABD) from Oregon State University. Fuller recently co-authored a policy brief for the U.S. Department of Commerce "Accelerating Job Creation and Economic Productivity: Expanding Financing Opportunities for Minority Businesses."