Ayelet Gneezy

Assistant Professor of Marketing

Dr. Gneezy received her Ph.D. in marketing from the University of Chicago Graduate School of Business in 2007. Prior to graduate school, she worked as a consultant in marketing services to companies in various industry areas such as consumer goods, banking services and non-profit organizations. Dr. Gneezy is a member of the Association for Consumer Research, the Society for Consumer Psychology and the Society for Judgment and Decision Making.

Dr. Gneezy's research focuses on consumers’ decoding and sense-making of marketers actions and communications, with an emphasis on the distrust and suspicions that underlie their inferences. Dr. Gneezy is also interested in consumer decision making and social judgments.

Published Work

Epley, N., & Gneezy, A. (2007). The Framing of Financial Windfalls and Implications for Public Policy. Journal of Socio-Economics, 36, 36-47. Pdf attached

Gneezy, A., & Epley, N. (in press). Prospect Theory. In R. Baumeister & K.D. Vohs (Eds.), Encyclopedia of Social Psychology. Thousand Oaks, CA: Sage.

Working Papers

Myopic Procrastination of Positive Experiences (with S. Shu)

Doing More, Doing Less: Asymmetric Consequences of Exceeding versus Falling Short of Promises (with N. Epley)

Don't Get Mad, Get Even: Consumers' Revenge (With D. Ariely)

When Mental Systems Disbelieve: on Consumers Distrust (with D. Ariely)

On Tipping and Reciprocity (with U. Gneezy)