Dominique Lauga

Assistant Professor of Management and Strategy

Lauga won a 2010-2011 Hellman Fellowship. The fellowship provides financial support to young faculty in the core disciplines at UC San Diego who show capacity for great distinction in their research and creative activities. Her research interests include industrial organization, marketing strategy and behavioral economics.

Lauga received her Ph.D. in economics from the Massachusetts Institute of Technology in 2007. While at MIT, Lauga served as a teaching assistant on both undergraduate and graduate microeconomics courses and taught a Ph.D. course at Brandeis University.

Papers

“Product Positioning in a Two-Dimensional Vertical Differentiation Model: The Role of Quality Costs,” (with Elie Ofek) Marketing Science, 30, No. 5, September-October 2011, pp. 903-923

“Market Research and Innovation Strategy in a Duopoly,” (with Elie Ofek)
Marketing Science 28, No. 2, March-April 2009, pp. 373-396

Working Papers

“Persuasive Advertising with Sophisticated but Impressionable Consumers”

“Corruption: Selection Effects in Popular Control,” with Abhijit Banerjee