Vincent R. Nijs
Rady School of Management
Nijs’ research focuses on the effectiveness of marketing actions. Current studies address issues such as promotion and advertising impact, competitive retaliation, category management, multi-market competition, pass-through of trade-promotions, assortment composition, and price rigidity.
Prior to Rady, Dr. Nijs was an assistant professor of marketing at the Kellogg School of Management, Northwestern University. At Kellogg, he served as the McManus Research Professor, won the Sidney J. Levy Teaching Award for outstanding teaching in an elective course, and was recognized by the Marketing Science Institute as part of its Young Scholars program.
Nijs holds a master’s degree in marketing research from the University of Groningen and a Ph.D. in marketing from the University of Leuven. He won the John D. C. Little Award in 2001 and Frank M. Bass Award in 2002 for the paper “The Category Demand Effects of Price Promotions,” published in Marketing Science.
Papers"Empirical Models of Manufacturer – Retailer Interaction," with Kusum Ailawadi, Eric Bradlow, Michaela Draganska, Robert Rooderkerk, K. Sudhir, Kenneth Wilbur and Jie Zhang (forthcoming). Marketing Letters
"Channel Pass-Through of Trade Promotions," with Kanishka Misra, Eric Anderson, Karsten Hansen and Lakshman Krishnamurthi (forthcoming) Marketing Science
"Retail-Price Drivers and Retailer Profits," with Shuba Srinivasan and Koen Pauwels (2007) Marketing Science, 26 (4), 473-487
"Competitive Reactions to Advertising and Promotion Attacks,"with Jan-Benedict E.M. Steenkamp, Dominique M. Hanssens and Marnik G. Dekimpe (2007) Marketing Science, 24 (1), 35-54
Rejoinder to the comment by J-B. Kazmierczak with Marnik G. Dekimpe, Dominique M. Hanssens and Jan-Benedict E.M. Steenkamp (2005) Applied Stochastic Models in Business and Industry, 21, 421-422
Measuring Short- and Long-run Promotional Effectiveness on Scanner Data Using Persistence Modeling, with Marnik G. Dekimpe, Dominique M. Hanssens and Jan-Benedict E.M. Steenkamp (2005) Applied Stochastic Models in Business and Industry 21, 409-416
The Category-Demand Effects of Price Promotions, with Marnik G. Dekimpe, Jan-Benedict E.M. Steenkamp and Dominique M. Hanssens (2001) Marketing Science, 20 (1), 1-22
Work in Progress
The effectiveness of targeted marketing, with Eric Anderson
Timing of national brand and private label promotions, with Anne Coughlan, Huseyin Karaca and Lakshman Krishnamurthi
Anti-Rumor Therapy, with Miguel Brendl and Eva Walther
Trust, Uncertainty, and Performance in On-Line Relationships, with Kent Grayson